Since I relaunched my website I’ve been watching my Google Analytics reports like crazy in an effort to learn how I can maximize my site. I’ve done minor tweaking here and there since I launched based on my results. But I noticed I was also tracking my own clicks as I navigated my site. I could care less about my visiting traffic and frankly it ruins the results.
Fortunately, you can exclude your own IP from being tracked by Google Analytics.
- You need to find your current IP address. You can easily find it by Google searching “What’s my IP address” and Google will return your IP at the top of the results.
- Obviously, you’ll need to login to your account.
- Click “Admin” in the orange bar on the right side.
- You should be in the “Profile” tab, if not click the “Profile” tab.
- Click on your profile.
- Now click on the filters tab and click the “+ New Filter” button
- See screenshot below. You want to “Create new Filter”, give the filter any name you’d like. Filter Type is “Predefined filter”, “Exclude”, choose “traffic from the IP addresses” and “that are equal to” then enter your four numbered IP address you looked up in step 1. Check whether it’s IPv6 or not (if you don’t know leave it unchecked).
![]( "Setting up a Google Analytics filter")
- Click “Save”
That’s it. Now you can browse your site without registering a click in the Google Analytics metrics.
NOTE: if you are on a cable modem or a ISP that served an IP from DHCP you’ll want to double check this filter occasionally to make sure your IP address hasn’t changed. If it has you’ll need to update it.
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